Attract Clients

Attracting new clients is crucial for the survival and growth of any B2B consultancy.

The trouble, however, when it comes to marketing, is that B2B consultancies often fall into one of two camps: 

  1. They don't really do marketing. Paralysed by the fear of not knowing what to do, or frustrated by the view that 50% of your marketing budget is wasted, only it's impossible to tell which half, they simply don't market. Instead, they focus on growth solely through repeat business and referrals. That's not impossible to do, it's just: a) very slow, and b) entirely unpredictable
  2. They invest in marketing, but it's all upside down! Everything they do is about themselves. Their services, their company history, their past experience. What they don't do is put the client front and centre of their marketing efforts. This results in unsuccessful marketing, and frustration that leads to the problems described above

Marketing a consulting business starts with defining the problems that you help your ideal clients to solve. 

Once that's established, you can shape your supporting products and services. Only then can you start to market effectively. 

In today's world, effective marketing requires what we call an omnichannel strategy. That is, you need to choose multiple marketing channels, and seamlessly blend digital with traditional channels. 

Our client attraction services are focused on helping you get there!

Marketing Strategy Development

Working together with you and your team, we will develop an omnichannel marketing strategy that is unique to you and your business. 

  • Gain clarity on your niche based on the problem you solve and identifying who has them
  • Ensure your products and services are aligned with you niche
  • Build you position of authority to build trust
  • Grow your audience and remain engaged in the long-term
  • Determine the blend of digital and traditional channels that are right for your firm
  • Create a consistent, predictable flow of leads

In addition to your strategy development, we can also assist with its implementation. 

Virtual Marketing Director

We recognise that it's not always feasible to employ your own Marketing Director. 

For those firms that want to offload to hassle and risk of getting it all wrong, we provide our Virtual Marketing Director service

  • Determine your Marketing Strategy in alignment with your business strategy
  • Identify and manage supporting 3rd party service providers
  • Determine and implement supporting technology
  • Work with your team to collectively support marketing and to drive leads

Linkedin Training and Done-With-You

Linkedin is the de facto social media platform for generating B2B leads. 

Sadly, few people take the time to fully understand the platform, and how to use it effectively. 

We provide online and on-site training in Linkedin for you and your team. And we also provide a service where we work alongside you for 3 months to help you perfect you ensure Linkedin becomes a rich source of leads.

Case Study Development

Case studies are a critical activity, yet most firms don't prioritise their production, or fully recognise their value.

We provide a case study service where we manage the process on your behalf, as follows:

  • Interview the client (over the phone, or in-person as required)
  • Utilise the opportunity to expose additional opportunities for your firm with the client, and to identify areas of weakness in your firm where improvement is required
  • Create written and, if required, video case studies
  • Maximise the opportunity by working with you and the client to create case studies, testimonials, and Linkedin recommendations