Courses

Starting, running and growing a consulting business, whatever its stage of growth, is challenging.

For B2B consulting businesses of all sizes we provide training programmes, both online and in-person, focused on the core skills of client attraction (marketing) and opportunity conversion (sales).

Our courses are detailed below.

Linkedin Mastery

There are, of course, many social media platforms. The mistake consultants make is thinking that they need to be on all of them, yet master none!

Instead, their presence is vague, and their efforts fleeting. 

We've tested all the main social media platforms and have determined that Linkedin is the best by far for B2B sales.

I know, shocker right!

What really is shocking is that only a very tiny percentage of people know how to use Linkedin effectively.

We've done everything from simple profile optimisation to effective linked advertising, so we know a thing or two.

In this course we'll teach you:

  • How to create a client attracting profile (free course preview)
  • Alternate Arrow Right
    How to find and connect to your ideal prospects and build an audience to position you as an authority in your niche
  • What to say, how to say it, where to find content worthy of sharing, and how to maximise engagement in your posts
  • How to run an effective outbound campaign that results in real-world conversations with your ideal prospects

Marketing Mastery

The biggest problem facing most consulting businesses is that they have fewer clients than they can count on one hand!

They're expert consultants, and they're ok at making sales, but they're woeful at marketing.

That's because marketing is all about experimenting, and embracing failure. Nothing is a given!

The skillset required is often contrary to that required to consult. 

Social media is a great place to start with your marketing as it's an effective use of your time. 

The most common mistake consulting businesses owners make is that their marketing is all about them!

Their services, their experience, their people.

This simply doesn't work! That's because your clients don't care about you!

They care about their problems. 

To successfully market a consulting business, you market the problems that your ideal clients are facing. 

From there, you can educate and demonstrate that you are an expert in solving those problems and challenges. 

In our Marketing Mastery course we teach you:

  • How to effectively and clearly identify your ideal clients based on the problems that they face
  • How to design products and services that your clients want
  • How to ensure that your products and services can scale and enable you to maximise the value of your marketing and sales efforts
  • How to get the attention of your ideal clients
  • How to combine to create an omni-channel marketing system that, once set-up, will require minimal effort to maintain 

Sales Mastery

Most consulting businesses start with an initial sale. This leads people to think that they're good at sales!

The real skill is to make profitable sales with people who you haven't sold to before.

At the same time, your greatest opportunities are with your existing clients.

Therefore, you need to be just as effective, if not more so, in successfully selling your services to your existing clients.

Too often consultants put themselves in a subservient relationship with their clients. They're almost apologetic about their fees, and they're far too quick to discount. 

Every opportunity becomes "strategic" which is simply an excuse for a low-profit, high-risk sale!

In our Sales Mastery course you will learn:

  • How to close more sales opportunities at higher fees and higher profit margins
  • How to build an effective sales pipeline
  • How to approach the sales process to increase your chances of success, whilst minimising time wasted writing proposals that will never get signed off
  • How to negotiate and leverage to ensure sales are mutually beneficial to you and your clients
  • How to correctly price your services to minimise risk and maximise profits