Love Consulting, Hate Marketing?

Marketing Mastery for the B2B Consultant

It's not your fault - Consulting and marketing are polar opposites!

Now, I love consulting! 

It's so empowering walking through the doors of some of the biggest and most prestigious businesses in a sector, knowing that they've brought you in to solve their most pressing business challenges! 

Put simply, consulting is doing something that you're trained to do, that you enjoy, that someone asked for, that they expect, and that you'll very likely get positive feedback on. 

Contrast that to marketing - when you're something that you're seldom trained in, that the recipients didn't always ask for and may not even want, and if you get feedback there's a high chance that it will be negative!

Marketing can often feel like the polar opposite to consulting. ​

When consulting, failure just isn't an option. Yet with marketing it's all about embracing failure!

It's about trying things out to see what works. And for some of those things - those marketing channels - success rates of as little as 3% are seen as good!

Why would you be good at something you're not trained in?

The fact is, very few consulting business leaders are trained in marketing.

That's because most people who start a consulting business do so because they're an expert in a technical discipline. A niche. And their superpower lies in their ability to consult with clients around their niche. 

But for many consulting businesses, they just have too few clients. Their business is perpetually on a knife edge.

Things don't often start out that way. Most new consulting businesses start by winning engagements with people that they already know. The real challenge comes when you've exhausted the opportunities with your existing contacts.

It's at that moment the challenge of marketing - or lack thereof - comes to the fore. 

Let's take a look at the most common marketing mistakes I see consulting business owners make:

01 They talk only about themselves!

02 They're inconsistent and impatient

03 Too many channels, not enough depth

04 They try to figure it all out for themselves

05 They rely solely on repeat business and referrals

Learn the perfect marketing system for B2B consulting businesses that maximises results whilst minimising efforts

Successful marketing requires an omni-channel approach 

Marketing is all about generating leads. Getting prospects. And you convert those prospects into clients through your sales process. 

So it might seem that the answer is simple - just get more clients. And who doesn't want more clients!

The trouble is, it's just not that easy. It certainly isn't as easy as many authors and course creators will have you believe.

On top of it all, right now - with thanks to the internet and social media - marketing is probably one of the fastest moving disciplines that you need to master in your business.

The information age has completely turned on its head the approach that consulting businesses need to make to marketing. 

Where as a consultancy was once selling 'secrets', for which a client would need to engage you before you gave them any valuable information, the information age (aka the internet) has made information on just about anything readily available. 

So if you're not leveraging digital channels to educate your ideal prospects, and to support your more traditional channels, you can rest assured someone else is!

Introducing the programme:
Marketing Mastery for the B2B Consultant

Too many consulting business owners end up reinventing the wheel and trying to do it all by themselves. 

This is not only time consuming and expensive, but it's needless!

Having developed the Consulting Compass framework, we developed our training programmes so that you can build and scale your consulting business.

Success in a B2B consulting business starts with marketing. Or as we prefer to say - Client Attraction.

To ensure that you can attract the attention of your ideal clients without having to become a full-time marketer, we developed our MARKETING MASTERY programme.

It will elevate you and your business from being on the revenue roller coaster - where your business revenue is entirely unpredictable - to a business with a consistent flow of leads. 

Look inside the programme

The Marketing Mastery programme teaches you how to build digital assets that you can leverage in an omni-channel marketing approach. By omni-channel, I mean blending digital channels with more traditional in-person channels using the same assets.

This is where and how you can minimise efforts and maximise returns. 

The Marketing Mastery programme consists of 8 modules. The topics covered are as follows:

Define your baseline.
Get clear on your goals.
Determine your niche.

Getting absolute clarity on your business goals, and identify who you serve and what problems you solve.

  • Create your baseline
  • Define your business goals
  • Get clear on your ideal client and clarify the problems you solve for them and the outcomes you deliver
  • Align your marketing strategy

Design your products & services.
Create your elevator pitch

Designing products and services to achieve your revenue goals, and starting your marketing with a classic elevator pitch, only utilised in more modern and effective ways.

  • Design your consulting products and services to ensure long-term client engagement
  • Learn strategies to utilise service design to increase fees and profits
  • Craft your elevator pitch

Utilise Linkedin as an effective social media channel.

Linkedin is the best B2B social media platform, but it is not passive. You have to work it hard to get results!

  • Get your Linkedin profile into shape and attract your ideal prospects
  • Build your network effectively and efficiently
  • Simple ways to create regular content
  • Drive engagement with your content
  • Move the conversation off of Linkedin

Understand your audience.
Market with content.

Creating effective and engaging content requires you to understand your audience and how best to serve them.

  • Be the expert and build authority - know what to talk about, how and where
  • Not everyone is ready to buy - know how to engage your audience and keep engaged regardless of where they are in the buying journey
  • Create your cornerstone content
  • Learn the content marketing superset

Create your winning lead magnets

Identifying the marketing channels that you can commit to being consistent, persistent and patient with. 

  • Understand why and how to use lead magnets
  • Create your actionable lead magnet
  • Create your educational lead magnet

Build authority through your website

Attracting prospects through content, and keeping them engaged through your email newsletter sign-up.

  • The anatomy of a good authority website
  • Where and how to use calls-to-action
  • Using testimonials and case studies

Use email marketing to stay top of mind

Stay engaged with prospects so that when they're ready to buy you are top of mind.

  • "The money is in the list" they say - learn how to build a GDPR compliant email list
  • Know how to engage new subscribers
  • Create a regular newsletter that doesn't require tons of unnecessary effort

Combine digital marketing with traditional channels

Identify the marketing channels that make up your omni-channel strategy and that you can commit to being consistent, persistent and patient with.

  • Know the different marketing channels
  • Learn how to efficiently integrate digital marketing with traditional marketing channels
  • Design and implement your follow-up strategy
  • Convert prospects into leads

How the Marketing Mastery programme is different

The Marketing Mastery programme is designed to enable you to work 'on' your business at your own pace with support and guidance. It differs from the other courses out there in the following two key ways:

  1. It is designed by an active management consultant serving B2B clients scaling in size from local 5-person businesses to leading global firms. Everything that is taught has been, and continues to be, tried and tested
  2. It provides an omni-channel strategy that blends digital channels with traditional channels to ensure all bases are covered, whilst at the same time allowing you to go deeper and be more effective in your chosen channels.

The programme consists of four components:

  1. Online training course - videos, downloadable presentations, guides and templates
  2. Weekly group coaching call
  3. Email support (subject to 48hr week-day turnaround and fair-use policy)
  4. Business assets - e.g. website privacy statement, website T&C template

These components have been designed to overcome many of the failings we've experienced ourselves in training and coaching programmes. Specifically, to overcome the general ineffectiveness of online courses, the programme includes a weekly group coaching call. 

Who is this programme for?

If you have an existing B2B consulting business and you have landed clients...

If you are about to start your consulting business and are yet to land any clients...

If you are currently, or would like to, sell your consulting services to medium and large businesses...

If you are prepared to get face-to-face with your clients (this programme is NOT for online-only businesses)...

...then this programme is for you!

Your investment options...

NB: This course is available to purchase now, and is available to access from 5th August 2019

Online Course

  • Lifetime course access
  • Business assets
  • Weekly group call
Single Payment


(Linkedin Mastery course refunded if prior purchased)

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Online Course

  • Lifetime course access
  • Business assets
  • Weekly group call
x3 Payments


(Total cost is £1,791)

(Linkedin Mastery course refunded if prior purchased)

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  • Lifetime course access
  • Business assets
  • Weekly 1-2-1 call
  • Personal review and critique of all outputs
x6 Payments


(Total cost is £5,982)

The principles for B2B consulting business success

Unfortunately, the term 'Consulting' is vague and ill-defined. Often it gets confused with the term 'Coaching'. 

We have a firm belief that, whilst the activities of a consultant and a coach may be similar at times, a consulting business is very different from a coaching business.

To ensure absolute clarity, we created our Manifesto to layout the aspirations required for our courses to be of benefit to you.

Frequently Asked Questions

Who is this for? How do I know if it’s right for me?

Who is this not for?

How is the Marketing Mastery programme  different from other courses?

Will there be homework?

If I miss a live session will there be recordings available?

Will I learn how to run social media ads?

Will I get anything shipped to me?

What if I've already purchased your Linkedin Mastery course - does this course repeat the same materials?

What do I do if I have unanswered questions?

Here's what our clients have said...

Martin Williams

Creator of Consulting Compass

About Me

Hi, I'm Martin. I always knew I'd run my own consulting business one day.

And after nearly 20 years of being an employed consultant, I went out on my own.

If only I'd have known how hard it really would be!

Anyway, 5 years on and I was still in business, despite there being so much conflicting information out there about how to run a successful consulting business.

That's why I created the Consulting Compass framework. To teach people what I believe and know is the best way to start, run and grow a successful consulting business.

Copyright - Consulting Compass